UTM Builder
Build UTM-tagged URLs for campaign tracking in Google Analytics and other analytics platforms.
The full URL of the page you want to track (required)
Referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, email)
Specific product promotion or campaign
Paid search keywords
Used to differentiate ads or links that point to the same URL
What are UTM Parameters?
UTM parameters (Urchin Tracking Module) are URL query string parameters used to track the effectiveness of marketing campaigns in analytics tools like Google Analytics. They allow you to see exactly which campaigns, channels, and content are driving traffic to your website.
For example: https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale
UTM Parameter Guide
utm_sourceIdentifies the source of your traffic. Examples: google, facebook, newsletter
utm_mediumThe marketing channel. Examples: cpc, organic, email, social, referral
utm_campaignThe specific campaign name or promotion. Examples: spring_sale, product_launch
utm_termThe paid keyword that triggered the ad. Used mainly for Google Ads
utm_contentDifferentiates similar content or links. Useful for A/B testing ads